Influence

Influence

The Psychology of Persuasion

Book - 1993
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Publisher: New York : Morrow, c1993.
Edition: Rev. ed.
ISBN: 9780061241895
006124189X
9780688128166
0688128165
Characteristics: xiv, 320 p. :,ill. ;,24 cm.
Alternative Title: Influence

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bigbosstms
Sep 21, 2017

The book explores various social and psychological triggers that can potentially have highly positive or highly negative consequences for the masses. There's no "middle ground" in the book, and that's a good thing.

The way that psychological triggers work is quite simple and very effective, so you'll be able to use those tactics against anyone who's employing them to merely be profitable instead of really exchanging value with you.

Admittedly, I didn't really pay attention to any of the listed factors in the book before I picked it up, but when I was made aware of these "tricks" and psychological influencing techniques I was able to reorient my business strategy and make my products even more ethical than before.

As some of the other comments suggest that the techniques are "wearing out," it's not the case completely. It could be that due to the "consistency bias" (yes, I went there!) some of the readers may have seen these in action before and don't think they'll work when they themselves are using them.

That's okay though, I'd highly recommend you don't judge this book by its cover. Read it, and re-read it if you have the time. There are some nuances that a summary or skim-read cannot and will not provide.

Highly recommended for business-minded individuals looking to keep their products and selling processes ethical and transparent.

k
kpelish
Jun 08, 2017

His research is starting to show its age (Tupperware in-home sales, the Jim Jones cult tragedy, the Milgram experiments, etc.) I’d be interested in reading more timely psychology research that explores the effect of the Internet, always-on, location-broadcasting smartphones, and unethical data mining. That said, for someone new to the idea that marketing is everywhere, this is a decent introduction to “compliance professionals” techniques and ideas for deflection. All people engage in trying to influence their environment and results; Cialdini ends with a protective call-to-arms of pushing back: “I would recommend extending this aggressive stance to any situation in which a compliance professional abuses the principle of social proof (or any other weapon of influence)…..we should be willing to use boycott, threat, confrontation, censure, tirade, nearly anything, to retaliate.” This update was published in 2007. (NOTE: book cover is ripped/in bad shape.)

a
ateleb
Aug 25, 2012

A must read for anyone interested in social psychology. This edition however, seems nothing more than a reprint of the 1984 book. What has changed/improved in our understanding of human influence and persuasion since then?

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bigbosstms
Sep 21, 2017

bigbosstms thinks this title is suitable for 16 years and over

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bigbosstms
Sep 21, 2017

A social psychologist (psychoanalyst perhaps is a better description) attempts to answer the questions of why we buy or become 'patsies' from time to time and fall for the ploy of a crafty business-person who's looking to sell their product for profit and not value.

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